These are a few examples of the event signage and collateral I designed for west elm. Pieces included pre-event and day of signage, cocktail napkins, bookplates, foam fingers (!), bouncebacks, art prints, postcards, new store opening collateral, and party favors.
Brand partnerships included ASPCA, Barkbox, Shake Shack, Spotify, Sonos, Paper Source, Whole Foods Market, Blue Apron, St. Jude Research Hospital, as well as store-specific local makers, nonprofits, and artists.
Marketing.
A sample of marketing pieces designed while working in-house at west elm. Mailed to loyalty and top customers at west elm in 2016-2017.
The holiday 2016 mailer highlighted the big seasonal buys, holiday gifting, catalog imagery, and holiday and decor. The spring 2017 mailer highlighted sustainability initiatives, and user-generated Instagram images featuring west elm products and furniture. Mailers were tri-fold with two tip-on discount cards.
