A sample of marketing pieces designed while working in-house at west elm. Mailed to loyalty and top customers at west elm in 2016-2017.
The holiday 2016 mailer highlighted the big seasonal buys, holiday gifting, catalog imagery, and holiday and decor. The spring 2017 mailer highlighted sustainability initiatives, and user-generated Instagram images featuring west elm products and furniture. Mailer were tri-fold with two tipon discount cards.