I work at the intersection of visual design and communication strategy—bringing both to the table so neither has to compromise.
That means leading campaigns from concept to production, building brand systems that hold up across every channel, and creating the kind of work that makes an institution feel cohesive, confident, and alive. I'm not a hands-off director or a heads-down executor — I do both, and I know when to shift between them.
Print & Editorial
Digital Direction
Creative Direction
Content Strategy
Team & Creative Leadership
Brand Identity & Systems
I'm the in-house designer who operates at an agency standard:
Scrappy when the budget demands it
Rigorous through every stage
Always thinking about how design serves the bigger goal.
10+ years designing for organizations with something to say.
Assistant Director of Creative and Digital Content — Blanton Museum of Art, Austin TX (2025–present)
Shaping the museum's brand evolution across platforms. Leading creative strategy for campaigns tied to audience growth, membership, and fundraising. Directing the website redesign from build through launch, and mentoring the next generation of designers on the team.
Senior Graphic Designer — Blanton Museum of Art (2022–2025)
Sole designer for a major cultural institution. Contributed to a brand refresh and strategic campaigns that helped drive 260,000+ visitors in 2024 — a record. Directed photographers, video producers, and social media managers. Managed a 45K+ subscriber email program and full print and digital collateral suite. Promoted from Graphic Designer (2019–2022)
Creative and Communications Lead — Holstee (2017–2018)
Led brand strategy and visual identity for a global, values-driven lifestyle brand. Produced 20+ editorial mindfulness booklets. Managed a junior designer and freelancers across campaigns, content, and retail product design. Key player in a remote-first organization.
Graphic Designer — west elm / Williams-Sonoma (2015–2016)
Designed marketing and packaging for a national retail brand with high-profile partnerships including ASPCA, Whole Foods, and Spotify.
M.A., Magazine, Newspaper & Online Journalism — Syracuse University, S.I. Newhouse School of Public Communications
B.A., English Nonfiction Creative Writing — University of North Texas
The writing background is not incidental — it's why the strategy and the design work together.
Some things don't change project to project.
Here are five guiding principles I bring to the table.
Words and visuals are equally important.
Strong design without copy is decoration. Strong copy without design goes unread. I was trained in both and I don't let either coast.
Good execution needs a good idea—and vice versa.
Vision without craft is just talk. Craft without vision is just production. The work I'm proudest of lives where those two things meet.
Ambition and kindness can coexist.
High standards and a generous spirit aren't in tension. The best creative environments I've been part of have had both.
I lead teams to punch above our weight.
My job isn't to be the best designer in the room, it's to raise the quality of everything the team puts out, and make the people around me better.
We're never done learning.
Design, strategy, culture, tools — all of it keeps moving. And leading with humility allows us to learn from each other.
